My findings on the InterWeb

There are various ways that we have been using the web to track information about our organization and/or people involved. I did look into some of the sites listed in our homework sheet, but I also wanted to comment on ways that we currently use to gather information about "us."

Rick, our Director of Marketing, uses Google Alerts extensively to stay aprised of people and events current in our season. At the moment he has 22 Google Alerts ranging from full-time artistic staff/directors, high profile actors, shows in our 2009 season, and various programs we offer (educational outreach).

Additionally, I have found a few sources of coverage that were somewhat of a surprise to me. There are several independent users on Flickr that have been involved with our company, or covered our company for press, that have images posted online. Also, some of the actors that have been in our productions have fan sites that list us and/or post images of the actor "behind-the-scenes."

Currently, one of our ShakespeareLIVE! actors is blogging his rehearsal process while the company prepares for their touring season (LIVE! is our educational touring company offering abbreviated versions of plays to many young audiences in the tri-state area).

We continue to search for other ways that people are "covering" our company, and some of the sites listed at the workshop will provide new avenues for us.

The Inaugural Post

Welcome to the very first posting of Theatre Blog, designed exclusively for the Dodge Foundation Web 2.0 Workshop.

My name is Rick and I am the director of marketing for the Theatre.

In the fast growing world of on demand and social media, it is very important that we keep up with the technology and the opportunities available to us. I hope this workshop helps us to do that, and gives us a good foundation in social media and how to apply it within our institution. As we work to upgrade and modernize our website, this workshop comes at the perfect time.